Brian Stelter writes this piece on "TV decoder.com"..for those of you who don't know who Stelter is, he writes a TV blog for the New York Times... nuff said!

The impending writers’ strike would obviously be bad news for viewers, who would likely see repeats and reality shows start to crowd out scripted shows during prime time. In the wee hours, late-night hosts would probably have to spend a lot of time winging it.
But advertisers would also suffer “and would make networks share their pain,” the Associated Press notes. In the event of a strike, media buyers are “not going to get what they paid for,” says analyst Shari Anne Brill of Carat USA. “There will be severe under-delivery [of viewers] on the schedule if you get repeats and less-desirable reality shows. It puts the networks in a horrific make-good situation.”As noted by today’s Los Angeles Times, “the danger is that TV viewers, without their favorite shows, would turn to the Internet and other forms of entertainment that are increasingly grabbing younger audiences.”
Representatives for the studios and the Writer’s Guild of America will meet again on Tuesday, this time with a federal mediator present. The WGA contract expires Wednesday night.

The studios have been planning for this for over a year...there are tons of new shows "in the can" and don't think every reality show that HASN'T been pitched and produced won't be ready to air a week after the strike hits...up next on CBS...it's Survivor...Burger King Bathroom!