Monday, December 10, 2007

The Super Bowl...


We don't know for sure which football teams will play in the Super Bowl yet, but we do know what companies are spending big bucks to advertise during the big game. According to USA Today, only two of the 63 30-second advertising slots are still available for the February 3rd broadcast on Fox. They don't come cheap, either -- Fox has asked for a record 2.7 million dollars for a half-minute slot. By comparison, the most expensive fall show on network TV, Grey's Anatomy, reportedly charges an average of 419 thousand dollars per ad.


Anheuser-Busch has planned four minutes of ads for the Super Bowl broadcast, with Pepsi, Coca-Cola and Kraft among the other companies that will advertise. Not that your money allows you to air any ad you wish: USA Today says Fox nixed some proposed ads from GoDaddy.com that would have poked fun at Idaho Sen. LARRY CRAIG's infamous airport restroom incident.

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